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With the hundreds of options on the market for Americans buying a new car, many companies have tried to personalize the shopping experience for their customers. A car can be seen as an extension of an individual, whether its an environmentally friendly driver in a Prius, or a farmer in a pick-up truck.However, such stereotypes are few and far between these days, as cars with good gas mileage may be appealing to a wide variety of Americans, and those who live in places with inclement weather may truly feel the need to have four-wheel drive on their automobiles.Ways to make more moneyWhile individuals may be searching for other ways to express themselves, beyond the make and model of the car they drive, carmakers are attempting to capitalize on a growing accessory market, according to MSNBC. Companies are also licensing the use of their name on a number of different products deemed flattering, such as hats, polo shirts, pens and key chains.Audi bicycleSome companies have decided to take their merchandising efforts to the next level with expensive and unique products. Audi is known for its all-wheel-drive vehicles that are often thought of as sophisticated and ahead of the design curve. To keep that standard running, the company had a line of bicycles designed to their specifications. The Two-wheelers are made with hollow frames constructed with recyclable and biodegradable wood and retail for around $7,460.Bentley meets BreitlingBentley, a company whose cars remain out of reach for much of the population, has teamed up with watch giant Breitling to create a unique time-piece. The latest collaborative watch was created to celebrate Bentley Continental Supersports 205 mile-per-hour speed record, set on the frozen Baltic Sea.”This is held up as the most successful of the watch and car company collaborations,” Lindsay Weaver, director of licensing and branded goods for Bentley, told the media outlet.Dodge brillianceFor more financial conscious consumers, Dodge Motor Company has ingeniously emblazoned the school-yard red rubber ball with the companys logo. The balls, often used to play dodgeball, take the play on words and combine for a simple and smart marketing tool, according to the news source.High-end optionsFerrari offers customers the opportunity to purchase a piston from one of its Formula One race cars. Promoting the duality of the sport and the history of the company, Jaguar goes step further, allowing interested parties to purchase a race helmet branded with company logos.Get outside and exerciseJeep Wranglers have been known to attract individuals who enjoy the outdoors and an active lifestyle, so it is not difficult to see why the company lent its name to a jogging stroller. New moms may not be able to off-road with a little one strapped in, but they can still enjoy Mother Nature with a study running option.
